Google Trends — See which search keywords are popular now

A very interesting service that Google, the largest search engine on the Internet, has recently released for beta use is called Google Trends. It allows the user to see the search volume for a certain keyword for the past few years. This information is very powerful if you are relying on the Internet for marketing or selling your products.

For example, if you are in the tourism industry, you would know if the keyword Bohol has gained more popularity over other provinces. You would also know if which cities in the Philippines the search volume originated. That then enables you to target certain cities for your Internet marketing effort.

Have a look at this and you will see that search volume for the keyword Bohol has increased slightly in 2007 compared to previous years. However, when compared with Cebu, you will see that Cebu has been searched on a much higher scale vs. Bohol and this search volume has increased significantly in 2007. The Bohol trend is actually relatively flat when viewed together with Cebu. What does this mean? This could mean a lot of things, like we are not marketing Bohol as much as Cebu, or there are much lesser people interested in doing business in Bohol vs. Cebu and so on. There could be a lot of reasons but that is beyond the scope of this article.

Google trends can be a very powerful tool for Internet based business activities. You should try it today.

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