SEO or search engine optimization is among the latest buzzwords in online marketing and every
website owner should have an understanding of what SEO is, so that the value of the website
as a marketing tool can be maximized.
In a nutshell, SEO is the implementation of best practices that help the website gain higher
position on the search results. Every website owner would like to have their website on the
first search result for the target keywords. An example of this is if you search on Google for
the keywords ‘bohol news’, you will find that the first result shows BoholNewsDaily.com. This
website has been optimized for those keywords.
Google encourages website owners to deliver quality content on their websites rather than
resort to tactics that artificially increase website traffic. Google and other search engines
usually penalize websites that use methods to artificially boost search result positions. Google
prefers that a website gains traffic because its content is useful or entertaining and users
recommend the link to other people.
Tricking users to land on a website even if the user did not really want to go there is considered
a bad practice and Google penalizes websites using such techniques. Sometimes, those
websites will be removed from the search database.
The initial phase of SEO is to make sure that the website uses proper titles, urls, tags and
metatags and descriptions as these are used by the search engine when someone searches for
keywords. The choice of keywords that should be optimized is very important as it determines
whether your website appears on search results or not. However, it is also important not to
overuse a keyword since the search engine may decide that your website does not have quality
content and lower your ranking instead.
The second phase is to do “link building” wherein a website gets a lot of incoming links. You
should try to promote your website in as many places as possible on the Internet and gain links
from other website . Hiring someone to create incoming links for a website is a good start to
help improve search results. However, just make sure the incoming links are from reputable
relevant websites because this helps improve ranking.
SEO is a service provided by many freelancers and IT companies today. Get to know more
about this service and how it can work for your website and your business. You may search
information about SEO marketing at Google sites or contact us at Auza.net so our team can
design the right SEO for your business.