Motorola is trying to come back as a major player in the mobile phone industry with its latest flagship product called Moto X. The company invented the cell phone but failed to keep the lead. It was acquired by Google in 2012 for $12.5B and has since introduced a few mobile handsets before the Moto X was introduced.
Customization is the main message for Moto X. In the US, customers can select colors for the front cover, the back cover, the accents and the charger. You can also specify a short message to be printed on the back cover. Storage size can be 16GB or 32GB. This is in sharp contrast to iPhone and Galaxy S product lines which are available only in a few colors (black and white in most areas).
To order a personalized unit, the customer uses Moto Maker to specify the exact options from a few thousand combinations. After the order is completed, the unit is assembled at a Texas facility and will be shipped within 4 days. Moto X will be first available under AT&T in the US.
Moto X also include the ability to control the phone via voice commands without the need to touch the device. Also the camera can be activated by a flick of the wrist.
The hardware include a 4.7” AMOLED display, 2200mAh battery good for 24 hours mixed use, 10 megapixel rear camera, 2 megapixel front camera, Android 4.2.2 operating system, 2 GB of RAM and option for 16GB or 32GB storage. It has 2 years subscription for 50GB storage on Google Drive, WiFi, Bluetooth, 3G and LTE.