by magnolia_eic | Feb 28, 2012 | Tech Updates, TechTalk
In the ever-growing and fast paced world of social networking on the internet, it takes some amount of uniqueness and creativity to get you noticed. This site definitely gives you both. If on Facebook and Twitter, you get loads of conversations and status updates, but on Pinterest, you get to have your own digital “corkboard or pinboard”, where you can “pin” your interests (therefore the name Pinterest). This site focuses on pictures depicting whatever its user likes, such as clothing, DIY crafts, furniture, artworks, architecture, places around the world and basically almost anything under the sun. What’s even better is that you can use Pinterest to showcase your masterpieces, crafts or any other projects for the world to see. You can have as many “pinboards” as you like so that you can organize your Pins, and you can also follow others whose pins you like most. Even better? Whenever there are upcoming occasions like weddings, birthdays, Christenings, Christmas and all other in between celebrations, you can go to Pinterest and find the most artistic ideas for themes, invitations and gifts. The site has been talked about for a time by sites such as mashable.com and the tech segment on cnn.com. It has also been included in Time Magazine’s “50 Best Websites of 2011” and in December 2011, entered the Top 10 Social Networks according to Hitwise data with 11 million total visits per week. To join the site, go to www.pinterest.com and click “request an invite”. Wait for about a couple of hours to one day, so that the guys at Pinterests will send you an invite. Follow the...
by magnolia_eic | Feb 21, 2012 | Tech Updates, TechTalk
Apple will soon be launching its latest big cat-themed Mac OS X, version 10.8: Mountain Lion. At 8:30 a.m. EST Thursday, the developer preview version of the new OS was live and available to Apple’s huge number of app makers. The new OS is a few more vital steps closer to fully connecting your world on the Mac with that on your iPhone and iPad. This OS dumped iChat in favor of iMessage and of course, Twitter, almost making your Mac moonlight an iPad. However, it is not really the one OS that rules it all. OS 10.7, or Lion, launched in July 2011 has captured the hearts 30% of Mac users who have it already installed, while another 50% still favor the Snow Leopard. The iPad also clearly influenced the success of the device. It introduced such iOS-like features as multi-touch gestures on the trackpad and a “launchpad” of apps that looked just like iPad’ home screen. With these developments, are the Mac OS X and the iOS heading for a merger? Right now, the iOS has practically moved in to Mac’s crib. According to Mashable.com, if Lion was a toothbrush in the bathroom, Mountain Lion is a chest of drawers in the bedroom. Reminders, iMessage, Game Center, Notifications, iCloud and Twitter integration — all iOS’s most intimate stuff is here, and it all pretty much looks the same as it does on the iPad. Most of it is designed to sync up so it is exactly the same. The new Mac OS also has given up most of its usual features such as bouncing icons on the...
by magnolia_eic | Feb 13, 2012 | TechTalk
Its just the beginning of the year and the social networks are already amass with different discussions and opinions, and mind you, its not about new year resolutions or some melodramatic life experience — its about pertinent social issues that may actually affect each one of us. Public opinion back then, was strong. But public opinion now, in this digital age is stronger. During the times when social media such as Facebook, Twitter, Google+ or Youtube were non-existent, the people took to the streets to make themselves heard. Print media was the measure of public opinion, along with posters. But now, the media for public opinion has evidently increased, adding on the list, the giants of social networking — and it seems to be working very very well. Take for example what happened to the SOPA and PIPA bill, both were protested by a lot of people who did not necessarily rally on the streets to be noticed, but instead, they “tweeted”, “retweeted”, “commented”, and “liked”. Not to mention “blogged” and “reblogged” and “shared” just to get their sentiments known. The results, as you probably have already heard of, were remarkable. The voting for the bills did not go through. Back in our own country, the Impeachment Trial of the Chief Justice is the one being feasted on. If you have twitter, search for the hashtag #cjontrial and you’ll find literally hundreds of conversations regarding the day to day happenings inside and outside the impeachment court. You might be also surprised how smart the comments are. In facebook, there are shared videos, notes and pictures that stand for a...
by magnolia_eic | Feb 5, 2012 | TechTalk
Facebook Inc. has filed an initial public offering that could value the social network between $75 billion and $100 billion. This puts the company on track for one of the biggest U.S. Stock-market debuts of all time. According to some sources, the young company aims to raise as much as $10 billion when it begins selling shares. The company produced a $1 billion profit last year from $3.71 billion in revenues. Facebook pretty much gets majority of those revenues from advertising, with additional revenues from social gaming and other fees. In a matter of 8 years, Facebook has proven to be a force to reckon with – with millions of users interacting and exchanging updates everyday. Its most important contribution probably lies in it being a potential political or social tool. But the question remains though, will Facebook be able to grow into a mature global business keeping both advertisers and subscribers happy while balancing the demands of privacy and profit? This matter remains to be seen. The company has not decided whether to trade on the New York Stock exchange or on the Nasdaq Stock Market. CEO Mark Zuckerberg, who owns around 28% of the company and holds 57% of voting share power has long been reluctant to join the stock market. According to people who know him, he is fearful of the damage that an IPO could do, and that the employees would lose focus in creating great products. His thinking however slowly changed when he realized that by the end of 2011, its shareholders will grow to more than 500, which will late prompt a regulatory...
by magnolia_eic | Jan 29, 2012 | TechTalk
In a world now flooded with social media, companies have resorted to marketing their products and brands through the various social networks available. There is also no denying that this modern marketing strategy works. Facebook, one of the top social networks allows millions of users to view products either through the small icons you can see at the left side of a user’s profile, or through the product’s fan page. If you check the recent comments of some of Facebook’s major brand pages, the numbers get very big quickly. Take for example, when Coca Cola asked fans whether they had ice-cold Cokes in their fridges, it generated around 30,000 likes and more than 2000 comments. And these are just comments from a single post. Add in all other posts plus wall comments and you have a seemingly unmanageable facebook fan page.So what should companies have to do? Especially in the event that there is a controversy involving the product or the brand and the customers get hysterical resulting in a massive facebook comment flooding? We found answers from an article in mashable.com written by Jason Keath, CEO of Social Fresh, a leading social media education company for marketers. Here are some of the helpful tips he recommends plus some comments of our own: First, the company must establish clear commenting guidelines in their Facebook page. Making public these guidelines before the need to actually enforce them will minimize further arguments by fans and also helps to clear out your page admin’s dilemmas. Second, delete negative comments only when absolutely necessary. Yes, it is very tempting to just delete comments...
